China international film and television animation copyright protection and trade fair industrial cooperation is outstanding the third exhibition big gathered at home and abroad
Report from our correspondent animation industry, autumn docking at the dongguan. The third China international film and television animation copyright protection and trade fair (hereinafter referred to as "crazy") will fair on 28 September 2011 in guangdong dongguan opening, 29 September to October 5,, the exhibition is open to the public by the state administration of radio, film and television, the national copyright administration, and the guangdong provincial people's government, and organized by the people's government of guangdong province dongguan, guangdong province cultural department, radio, film and TV, radio, film and television media group south of guangdong province, the copyright administration.
The first two exhibition industry outstanding docking
The overflow expo further outstanding professional and influence, building the international and domestic cartoon copyright transaction platform to promote global advanced anime original enterprise and derivatives production enterprise of effective docking; To build the Chinese animation industry's best docking platform, China's most influential toy trading platform, exploration of the combination of the animation and toy industry operation mode, the exhibition has to be internationalized vision, professional level, the degree of marketization high event.
Overflow expo since 2009, since the ground the dongguan has successfully held two terms, in the industry and society have higher visibility. Among them, the first fair aimless in December 30, 2009 to January 3, 2010, in the dongguan held on display area of 30000 square meters, a cartoon copyright transaction to clinch a deal, total amount of intention 120 amounted to 8.2 billion yuan; The second flood expo in 2010 during the National Day in the dongguan held, comes from domestic and Japan, South Korea, Australia, Singapore, the United States, Russia, anime, enterprises and institutions, signing the contract project 125, 8.9 billion yuan and the amount of $3.8 billion, the total value of RMB 12.7 billion yuan. Z. of lake at the venue, attracted a cartoon original, creative design, brand licensing and toys and gifts production, and other types enterprises exhibitors, more than 800 traders, purchaser, dealers, professional market merchants to come to the scene docking and pur chasing.
Overflow expo urged derivatives transformation and upgrading of enterprises
The dongguan is the largest anime derivatives manufacturing base, at present, the dongguan were home to more than 5000 cartoon derivatives production enterprise, of which more than 95% of the cartoon derivatives production enterprise for Europe, America, Japan and other cartoon derivatives brand processing.
In recent years, the government has made great efforts to promote enterprises' independent innovation, the industrial transformation and upgrade of the animation enterprise, advocated by more and more clearly aware, for foreign brands generation of labor and don't last long, only to improve the innovation of the product, and cultivate the ability with independent intellectual property rights of the brand, and constantly improve the cartoon industry chain, can form a new competitive advantage, can in the market is in an impregnable position.
And aimless expo held to promote the enterprise, is that the government of the transformation and upgrade major move, in recent years, aimless exposition has successfully help many anime derivatives enterprise through and original enterprise cooperation, established their own brand, to realize the transition to upgrade. Dongguan forest blazes toys Co., LTD. Is one of the case, this enterprise through the last year has been to guangzhou and a creative, the company successfully docking, successfully created a independent animation toy brand-walter blue son. The company XuanQiLin general manager, said in April, the enterprise has named a new products in Hong Kong, and has been the first to launch try water, will soon appear in south China market, officially open walter blue son of way of sale in domestic market. Learned that the third session of the flood of the expo, XuanQiLin ostentatious information immediately registration participation, the sunshine again this year, Lin has a new toy expectations-for walter blue son brand promotion, undertake dealers, seek more partners.
The original enterprise find help aimless exposition "partner"
Overflow expo not only helps derivatives enterprise upgrade and help some original enterprise to find a partner. Dongguan creator culture communication Co., LTD. In the last year by flood on display at the fair, the "wu empty" brand and image from the derivatives enterprise's attention and recognition, and, in the end, success and the dongguan rainbow families, the dongguan baby furniture when, guangzhou jun lang industrial Co., LTD and shenzhen music full gifts Co., LTD, and five companies signed an agreement on furniture, stationery, toys, commodity trade cooperation, the cooperation of some authorized l000 ten thousand yuan.
With China international film and television animation copyright protection and trade fair in the dongguan at the machine, the government of cartoon industry increases the support, let many cartoon animation industry development enterprise see the huge potential of choice in succession in dongguan. At present, the dongguan cartoon industry-the engine of songshan hi-tech zone to attract lake has Chinese animation group and China culture media group, and a number of leading projects, with China's largest original animation production company Shanghai shuimu animation, 7 September 2011, formally settled in the dongguan songshan, south lake set up headquarters and derivatives headquarters.
The internationalization of aimless expo features to play
In the first two successful exhibition, and on the basis of the third flood exposition attracted A large number of international famous cartoon enterprises exhibitors, is star-studded, in addition to "Disney joy expo", there from the United States warner's harry potter, Tom and jerry, batman, dark knight and star general mobilization, from Japan's duo la A dream joy to the world and BANDAI joy r us, "McDull" design company such as the famous Hong Kong Po good animation original enterprise. In addition, from Thailand, Japan, South Korea and the Philippines DuoGe national animation enterprise also registration participation, and to play of the expo features. International aimless
The overflow expo not only international cartoon enterprise gathering strength of extremely rich domestic animation enterprise also enthusiastically, such as China's largest the original animation production company Shanghai shuimu animation at home and abroad, has won the award made by the central south cartoon, production of children adored the animated film pleasant goat and grey Wolf "guangdong too original power culture communication Co., LTD. A group of well-known enterprises have to participate in the fair.
The overflow expo to "build Chinese animation industry best docking platform", in the aim of exhibition platform and improve the local and even for the pearl river delta derivatives enterprise and anime original, cartoon animation design, animation, authorized channels "one to four" exchange docking, seek cooperation and win-win situation, help derivatives enterprise to realize the independent innovation, and to creative culture industry development drive of the traditional industries transformation and upgrade. Therefore, the overflow expo held "China through film and television animation industry international BBS", "peak original enterprise and derivatives enterprise all original enterprise the dongguan line", "2011 dongguan international toy fair" gift the characteristic such as professional docking activities, and promoting the anime upstream and downstream firms to increase mutual understanding each other, realize effective docking. At the same time, will also hold " Disney joy expo," "duo la A dream world", the joy COSPLAY contest, the cartoon master sign RenOuJu performance, sale, and cartoon creative graffiti contest, cartoon film experience limited edition, anime products to guess he fendi poem, bubble, funny magic SHOW, interactive ErTongJu, "refers to the dancing on" the yo-yo, "twist twist magic" lists, anime and manga rubik's cube creation competition, cartoon WuLin will, desktop games arena, brilliant activities.
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