Analysys analyst: the transformation of e-book market - Education - Psychology

Smash hit book, in just one year, from the hot to the upset, causing widespread concern in the industry. In this connection, "made in China by the" reporter interviewed Sun Peilin Analysys International analyst, analyst to share views with friendsE-book Google and the Li Ka Shing layout, from the long-term perspective, digital publishing is a direction and trends, comparison, Google through the search engine users have the opportunity to get more, the rise of the cloud can read PC users the opportunity to smooth migrate to the mobile terminal, with a certain competitive advantage, kobo not very understanding, from the grasp of the situation, also have a certain strength.

For Amazon, the more players do not break the dominant position, but Amazon will weaken efforts to control the content provider, in turn, can be for publishers and other content providers is a good thingRelative to the domestic book market, foreign companies are good news story again and again, the world's largest online retailer Amazon has announced Kindle e-book sales site for the first time more than paper books. Impact of price and content are two important factors in e-book market.China and the North American market is the biggest difference is not the same as the content, including copyright environment, the maturity of digital publishing, content, concentration, price of paper books and so on, and for products, lower prices do not represent a significant profit space, the fact that prices have gone down does not necessarily make money on the product.Need to lower prices because the market needed a way to push through price consumer market, increase consumer users, w hile the degree of active driving Bookstore platform, while the number of users and active also helps to increase the degree platform for further more easily Hanwang access to content.The price cut from the HW can read e-books have great profit margins, while the content, the content of the current e-book is not particularly rich in resources, please e-book from these two companies should talk about how these two aspects of martial arts under the foot to regain market? China and the North American market is the biggest difference is not the same as the content, including copyright environment, the maturity of digital publishing, content, concentration, price of paper books and so on, and for products, lower prices do not represent a significant profit space, the fact that prices have gone down does not necessarily make money on the product.

So for Kingship, ebook reader for sale on one hand it is necessary to promote the terminal market prices, while streamlining the model, reduce costs, on the other hand you can try and Dangdang content platforms such as cooperation, driven by the content platform, users active. But needs to be emphasized is that individual users active in the bookstores still need time to develop, it is difficult to achieve within a short time scale of profit.

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