Face digital technology, information technology and the rapid development of network, a long history of traditional publishing digital transformation is accelerating pace. Digital environment and what are the problems facing the publishing industry? The future development trend. Around these "growth the troubles of the road", the two countries held the scholars in recently published 13 th international conference on China and South Korea into further discussed.
Industry scale continuously growing"Anytime and anywhere, with pictures, sound and color and the advantages of the industry for the mobile reading a piece of blue ocean open."The 2010 2011 year China digital publishing of the annual report showed that in 2010, the domestic digital publishing industry overall income scale amounted to 105.179 billion yuan, up 31.97% from 2009. Among them, published for 34.98 billion yuan, mobile phone network game for 32.37 billion yuan, the Internet advertising for 32.12 billion yuan, accounted for 33.26%, 30.78% and 30.54% respectively.The China news published research and promote national institute of reading, director of the center XuSheng countries said, cell phone reading not only represents a kind of new fashion, the more represents people use "fragmentation" time to read the habit of reading the newspaper have foster. Anytime and anywhere, with pictures, sound and color and the advantages of the industry for the mobile reading a piec e of blue ocean open.South Korea gyungin women's university professor, department of education YinShiMin think compared with the developed countries, South Korea's digital publishing is still in the initial stage. Korea Jackie art university professor JinZhenShu said: "South Korea digital publishing market after 2007 was in marked time state, but with the Kindle, amazon the success of the situation began to change. In 2010, digital publishing scale to 197.5 billion won, in 2011 is expected to increase to 289.1 billion won."Remove obstacles need standards"In the reading terminal the growing Numbers of cases, digital publishing the biggest problem is insufficient content, followed by the copyright problem."And the rest of the industry, as well as digital publishing in the development initial period also faces many of the problems solved. South Korea to teach the library chief of department of digital content into a big war, in reading terminal that increasing cases, digital pu blishing the biggest problem is insufficient content, followed by the copyright problem. "Due to the paper publications by overseas content translation and many, if want to into digital print, you will involve overseas copyright problems." South Korea deputy head JinJiTai majors, said of the digital age, cannot use the copyright problem of traditional publishing copyright problems solution to treat. Now, the press and publication industry is in the key period of digital transformation, industry development of increasingly strong demand for standard.In the Chinese press published research institute's director of research, associate researcher standardization LiuYingLi opinion, compared with the traditional paper published, digital publishing in the carrier, the content, form, transmission channels, operation mode, refurbished vertiginous speed. "Digital publishing such a car with a high speed train the ability of ' ', not high levels of the standard" track "to give support is unimaginable." To this, LiuYingLi think first, first, should combine industry development present situation, the clear digital publishing of standardization requirements, priority, formulate industry desperately needs standards; Next, should strengthen and industry, information technology in the field of standardized communication and the cooperation in the field of cross-trade and cross realize standardization cooperation; Again, to further strengthen digital publishing strategy, system research, understand and master the trend of the development of the technology and direction, and ensure that the standard play guidance; Finally, we must pay special attention to the standard patentsThe tide is unlikely prospect is clear"In the near future, digital publishing will transcend traditional publishing as a major print form."Although the Numbers published in the development process encountered many obstacles, but China and South Korea in the industry publication scholars general ly agree that the digital publication, development of publishing industry is the inevitable trend of the future, is vast.HanGuoJin pu university professor by day, although that gold the traditional print and digital publishing has a strong complementary to each other, but as in digital publication environment of the growth of the generation, digital media gradually adult will become the main information media. "In the near future, digital publishing will transcend traditional publishing as a major print form."In the Chinese press and publication basic theory research institute, a researcher at PangQinWen opinion, in the near future, "platform DaTai operators, content providers act in an opera" the new digital publishing model will be more mature, and dominate the future trend of the development of digital publication. "The future direction of the digital publication, is one of the means such as using new technology integration has the advantage of cultural value spread publi cation resources. Who can be integrated into the best quality of the publication resources, who in the not to the fierce competition." PangQin said./shownews.asp?id=1923(Gold Printing Group)
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