"Sony sued, not for how much compensation, but to the Chinese original animation industry to create a good atmosphere." Recently, Shanghai Mizuki Animation Co., Ltd. (hereinafter referred to as "Mizuki animation") to the grounds of copyright infringement, the Sony (China) Technology Co., Ltd. and Beijing Huaxia An industry together to court. 24, Mizuki animation president Shi Xiangdong told the "Financial Times", the Beijing Dongcheng District People's Court has formally accepted the case. According to the reporter, this is the first case of the domestic animation industry's copyright infringement lawsuit against the international case. Has been living in Japan and the U.S. caught between China's animation industry, ways to take action such as Sony, international companies fight copyright infringement, despite the serious difficulties but still a step. "We asked the defendant to immediately stop the infringement, and ask for compensation for consequential economic loss." S hi Xiangdong said. Accidentally discovered the "secret" infringement According to Mizuki animation, this year in April, a senior animation Mizuki in the purchase of a Sony KDL-40NX710 LCD TV found that the product can be the case in networked with Internet access. The executives will be based on hints in another networked computer, enter the registration offers the Sony website, and follow the prompts sites were completed registration of the type of network TV. Then a company called "Beijing Huaxia An Technology Co., Ltd." user registration. After registration, he was surprised to find, pre-installed through the TV interface, click on "Huaxia An industry" in the "children animation" section, one of the most animated of his own company (Shanghai Mizuki animation) created. Is this surprising discovery, so Mizuki animation realize that their work may be a copyright stolen. Subsequently, then Mizuki animation hire Changning Notary Office on Sony KDL-40NX710 brand LCD TV to broad cast the fact that infringing works be notarized animation. "May 4, 2011, the Shanghai Changning Notary Office on the fact of infringement were issued five certificate." Shi Xiangdong said that Sony have let us prosecute the most important basis. As of now, Sony (China) did not have any on the matter to the outside world a clear answer. The embarrassment of domestic animation Face abroad, especially Europe, America, Japan, surrounded by layers of animation giant, always exploring a Chinese animation Chinese animation industry, the road of independent innovation. Win in China to make a real animation, the animation industry to support national efforts is also unprecedented. In 2006, the State Council, composed of 10 ministries established to support the development of animation industry and issued inter-ministerial meeting "to promote the animation industry, a number of opinions", the central government but also to a special development fund to be financial support. As of the end of 2009, the country has set up 22 animation industry base, made cartoons from 2006 to 80,000 minutes up to 2010 a total of 220,530 minutes of 385, which makes China the number of animation to get proud of "global First. " Animation is in this context Mizuki grew up under the local animation company. However, rampant piracy and other acts of infringement of intellectual property has become an obstacle to the development of China's domestic animation is a major bottleneck. "Imagine a hard price to do it spent a lot of products that are free to use the pirates, who have the power to do the original, it makes the entire industry into a passive." Mizuki said Ying Shen, vice president of animation. Sued Sony for the issue, Shi Xiangdong said: "The court will be hosted on August 31 for the first consultation a conversation, but whatever the outcome, China's domestic animation companies to protect intellectual property rights of the first shot has been fired."
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