There have been a lot of buzz regarding the upcoming HTML 5. People who are in the Search Engine Optimization or SEO field knows that all SEO efforts are significantly affected by HTML therefore, any changes adopted by the new HTML 5, which is still on the pipeline, can have significant changes on these SEO efforts.
Page Segmentation. With the new HTML 5, new elements were included in every webpage that will use its platform which can give web pages better expression of its content. The main components like the header, footer and main content area are easily distinguished using the new HTML 5 thereby increasing and making web page segmentation a lot easier. While previous elements that segment and organize a page does not have any semantic or contextual value, with the new HTML, spiders can easily crawl on the page and increase the efficiency of the indexing process. Before, web crawlers tend to skip the footer or use it for other purposes but all these would change with the new HTML 5.
Search Engine Indexing. With the new elements being given more weight on the new platform, HTML 5 can have a direct impact on SEO. Indexing will be more advanced and it can be more efficient because elements will be given more importance by crawlers and web site developers can assign important contents on this particular element. Each element will give some sort of information hierarchy which will be easily analyzed by crawlers. The entire page will be easily indexed because crawlers will have an initial understanding of the page structure and segmentation because of the new elements included. While previously the entire page has only one heading, now each section will have its own.
The site name and logo are now more strategically located which tells the crawlers where the primary navigation menus are. Each element will not contain copyright information, social media profiles as well EULAs and privacy policies.
Link Types. Links will now take on new meaning and weight because of the added attributes that come with the new HTML 5. Blog posts can now be seamlessly integrated especially those that are broken down into different web pages. Link types that will affect SEO efforts would include bookmark, author, next, pingback, external, help, search, sidebar and more.
Multimedia Elements. New elements included in the HTML 5 increases interoperability with search engines in relation to the images indexed through Google Images. All these are still a work in progress but if you are a serious SEO, you have to brace yourself for the potential impact that HTML 5 will have on all your SEO efforts.
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