Recently, a 30 sets of the TV series ", as well as more than 30 million yuan price sold to sohu video, single set price, it is said that the 1 million copyright, the domestic market a TV network copyright prices to new highs.
"This year the TV network copyright also will continue to rise, to my knowledge, is currently in the talk about a few TV show has more than the price." Yesterday, ShiWang, sohu video music related personnel all told reporters.
With a few big video website does not need the money later effects of competition intensifies, since this year, TV network copyright price increases amazing: sohu video 30 million yuan to buy the new return zhugege "(98), excellent cool with 25 million yuan to buy the little snow" (33), depending on the music with 20 million yuan to buy the temple of enrollment zhuan "(46 set), PPS spent 22 million yuan on the king's woman" (35 sets), each set price is in 300000 yuan of above.
According to introducing, around the end of 2008 in early 2009 was, sohu buy the popular TV show, a collection of also only $5000. Three years from 5000 to 100, one thousand sets, the price is 200 times, prices far above inflation rate.
TV network copyright up fast
"The first video website is no concept of, is all copyright by online upload video programs were to share. Then slowly building a new media copyright market." Sohu's staff said. And copyright the price also begin from 2005 of the hundreds of yuan, one thousand yuan a set, start up all the way.
2008 years popular show a collection of 5000 yuan or so, the most popular in the latent "sold to 10000 yuan per set. According to the chairman of sohu's statement, 2009 25000 yuan per episode of the empire had been in daqin is day price, and to now come to, 25000 yuan is only a fraction.
According to the personage inside course of study says, earlier this year, video website acquisition, popular TV show 200000 yuan/set you shout your; To the second quarter 300000 yuan/set, the popular show has to buy came; and Now, with popular TV episodes in 30 ~ 800000 yuan price. "As well as the one million yuan a set of records estimates will soon break. "It is said that the palace 2" foreign offer has up to 1.4 million yuan, still have people at a premium ". The price has risen, even more than the traditional television to buy TV prices.
"The next video site could be alone for broadcast show the market". Music ShiWang of zhao will party told reporters, so-called broadcast drama, is the website of TV rights to buy out, no longer distribution to other video website, the user to look on the net the TV show, can only go to the web site.
Video website listed, purse drum
Video website dare to buy the biggest day play style also is "not bad money". Optimal cool late last year in the United States, and get listed several rounds, earnings showed that its investment to the end of June had $625 million in cash; Potatoes now listed, recently about $200 million in cash; Sohu video of a us $600 million cash support; Odd art nets is back by baidu this big tree; Cool 6 nets in the grand support, at the end of the second quarter have $110 million in cash storage.
"Potatoes nets in the copyright content and was introduced, the play is a: large-scale investment." Potatoes nets CEO after wang wei in the listed so comment. To our reporter yesterday potato net source says, will roll out 100 million yuan bombing copyright and homemade play market.
The reporter learns, potato net has exclusive under the latter in jiangsu TV pandemic teleplay ", in the break, some of the sting scored when American shows of popular works alone, the broadcast rights in love with smile ", "love" and "different things profusion, such as records of the homemade play at the premiere or are hot pat. Wang wei, says potatoes expected in the near future can make a close to the quality of the HBO drama and homemade program.
Music ShiWang is ambitious plan to launch was alone in the PC, mobile phone, theater, cloud video super clear machine and so on many terminal online. It is said that, joy ShiWang won the 157 department exclusive network copyright, totaling 5300 YuJi programs.
Day price investment can be recovered
A set of dozens of popular TV show, frequently take 230 million buy copyright. Video site cast money, what can take back?
"Video website also enhance the profitability of in." Sohu video staff told me, took 30 million yuan to buy the return zhugege "as an example, first by the copyright distribution, sold to 7 home video website, that a have already been withdrawn all costs; 2 it is video ads, has received net more and more recognition, "the advertisers specific Numbers, can tell you not divulged the return zhugege" AD revenue is ten million yuan level." In addition, network video payment model is the present trend; At the same time sohu video also served as China mobile, China telecom, cell phone video content output sides of hits a surprising amount.
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