November 18, 2011, erin advisory group in the Shanghai pudong kerry hotel at sixth annual summit, the current annual meeting set the "new economy" and "e-commerce" the two themes, from the point of view of Internet users to further exploration of the business operation, the integrated marketing development, marketing technology innovation and so on many aspects of the network economy faces challenges and opportunities.
The Internet the high speed development of economy caused industry many think, reviewing 2011, how to interpret the electronic commerce development trend? Traditional enterprise electricity traders road how to break out of the inning? Electronic business investment and financing of foam and valuations? Overseas investors to look at China's Internet economy? How to interpret the mobile Internet hot trend "SoLoMo & mobile business"? New media times of integrated marketing challenge and opportunity is??????? The hot spots in the above issues will be in Shanghai the sixth annual summit by the ereli guests to answer, and the industry and the guests to share and discuss.
The following is erin nets and odd art sales operation director GeChengZhi "continued ascension marketing income scale" the topic of discussion site video:
Host: each netizen hello. Welcome to erin interview, we are now in 2011 Shanghai the sixth annual summit site ereli. My side this is odd art sales sales operation director Mr. GeChengZhi, welcome you.
GeChengZhi: very happy to be in the YiRuiNian meeting and all of you to meet.
Host: Gregory total this year, to $300 million, art a big investment, then this investment will do what kind of planning, you now can revealed some?
GeChengZhi: from video website's point of view, the most critical part of main or in the content on some of the expanding, of course also include some, because video website especially as a hd video art that's web site will tell, including some bandwidth expenses. Content Angle, on the one hand, is to intensify the existing, has more advantages of some, for example in the movie, TV, documentaries, anime some of the outside investment, so in 2012, we will also consider develop some new fields. For example, like fashion the domain, and sports this way, we do have some consideration. I think this may be our main a development direction. Including we will continue in technology products to continue increasing investment. Because this can say is odd art online after the most Internet users may see, or the using feeling has some of the features a characteristics, so in this respect we will last for input.
Host: video website may be more burn money of a category, because in the cost of the bandwidth may be more money, the purchase video copyright will also spend a lot of money, you think of this video copyright price, in the present industry level to see, is there a little too high?
GeChengZhi: video copyright itself is also a commodity, so if is the commodity of words, will follow basic law of value and the basic law of supply and demand. From the perspective of supply and demand, and now I think that at present market price is indeed the copyright by supply and demand to determine some of the more. As for and the contact between the value, it can be said that supply and demand of the status of the dominant, as for the high or low of words, I think now that exists, that has a rationality, the rationality is only exists in supply and demand it.
Host: buy the most expensive's art which a TV show, or what kind of products?
GeChengZhi: this is really me WenZhu, because I was mainly do sales this, not do the copyright of the purchase, this aspect can reference some Marketing Department of more foreign propaganda.
Host: I heard strange art from Taiwan please many famous producer, do some more characteristics of entertainment, can you explain the entertainment of viewing the situation?
GeChengZhi: from the odd art homemade Angle, we compare the attention of specialized road. For example with homemade entertainment, for example, on one hand we will and Taiwan's like the KangXiLai "such a production team cooperation, and two gears entertainment programs, including especially the love enough didn't", Taiwan famous host ChenHanDian as our host, is welcome by the audience. From the few period speaking, there have been many issue of the play, beyond the itself in Taiwan do the KangXiLai "play flow, probably we in the Marketing Department to see above statistics, then we in about a month and a half to two and a half months or so of the time, to reach 15 million-18 million play level.
Including the future of words, may we also continue to be considering this and some well-known of variety show teamwork, even consider and some overseas beyond some of the team in China to integration, including to design some unique entertainment. I believe that see, I think probably the end of this year or early next year at the time, you will see some of our updated entertainment form.
Host: for video web site may, it is more of entertainment programs, or was it a life is related with the sports, leisure kind thing, may be the fire. But with the traditional TV media to than might be more serious some content is less, then you feel if this video website this feature because and decision. Odd art will more serious content in aspect, is to launch its own characteristic columns? For example of politics news programs, for example, is the essence of the column of wikipedia, do not know the dodgers art will not through the video of the form?
GeChengZhi: I think video website is belong to the state administration of radio, part of management, we should in national policies within the scope of management to conduct our business plan. Will tell from the current politics show, the video site intervention to this aspect, on the one hand, there are some policy requirements, but also including from our own a content of the organization and finishing were not in a particularly good at. So I find in this strange art of motion planning may not very large.
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