China's digital publishing industry in 2009, the overall revenue of 75 billion yuan for the first time over the traditional book publishing industry output. A few years ago, when the traditional publishing to digital publishing is standing on the crossroads, the practitioners still continue to look around, look around, hesitate, now, with the yearly production value of digital publishing, digital wave of increasingly violent, the development prospects of digital publishing has been going up and the attention of most people. However, in the transformation of traditional publishing to digital publishing process, how the two combine? In the process of integration, data processing should be what? After processing, the content of how the copyright protection? How can we ensure the profitability of digital publishing? Address these key issues will determine the final status of the development of digital publishing. Recently, the Chinese Institute of Publishing Science Digital Pu blishing Editor II advanced training class, contact their own practice, industry experts, from different perspectives, these problems are analyzed and discussed. Transition plan, confirming the positioning co-ordinated planAnd digital publishing compared to traditional publishing with rich, professional writer resources and content resources, consumer groups are relatively clear, there is very mature Sell Channel. However, the traditional publishing when doing digital publishing by the system, the impact of technology and other factors, on the one hand is difficult to attract the best talent, on the other hand requires a lot of input. Traditional publishing and how to coordinate the development of digital publishing? Chinese Online Copyright Center general manager, vice president, Chinese Online Anti-Piracy Union Xie Guang, Vice Secretary-General was that the traditional publishing to clear its own position, co-ordinated plan of digital publishing and paper publishing, we sh ould think of making paper and the time of publication digital publishing planning, and traditional publishing should fully integrate the advantages of digital publishing. For traditional publishers, the editorial transition to active. Xie Guang was suggested that editors should have a positive sense of innovation, learn to master new technologies, to broaden thinking, concern Network Literature and technology trends, but also with the spirit of sharing, the development of books in digital form, and sales promotional channels, to open up new prospects. At the same time operators and digital publishing services to establish communication Cooperation Also very important. So as to absorb the cutting-edge information and comply with development needs. Content production once production of multi-releaseFor publishing the contents of the issue, Peking University Founder Electronics Co., Ltd. Digital Media Business Development Director for Zhai said: "The traditional publishing to digital publishing from a change in digital publishing to make awareness of the value of content assets, from products to the content database. In the traditional publishing stage, the editor goal is certainly, that is, write the content directly to the paper publication, all working with the book precipitation in the book. a lot of knowledge working out of the book to re-turn to come back, the whole publishing process need to go again. in the digital publishing stage, we will In the middle part of a content database, the database can reuse is an important aspect of the content. " For digital publishing, content can be reused to protect the Chinese version of Electronic and Network Publishing Association Working Committee Deputy Secretary General, "in Liternture" Wang Qin, director of digital publishing technology that the digital content resource production systems need to digital publishing industry feature set three basic functions, namely, standard washing removed, and o ut of existence, group scheduling hair. For these three functions of the specific content of the Qin Wang further explained that the demolition of standard wash is to standardize the content of resources to clean, structured separation, semantic annotation; and out of existence refers to the various published resources are free to enter the system can be multiple vector output formats may be more shape memory; group scheduling data can be made is Demand Extract the contents of resources, energy demand restructuring, data can automatically layout based on template technology, cross-media publishing products to inter-carrier real-time. Wang Qin said: "For content resources, the best way is to add value through a process many times." In the digital publishing process, the use of a suitable standard, to ensure the greatest possible number of elements to convey to the public, reaching a production, multi-release effect. Standards for digital content, Wang Qin thinks that the stan dard is not a corporate publication of standards, industry standards, national standards and international standards, this standard should be the market standard. He felt that the most vivid force of the market is the main criteria agreed standards. If you want to capture the market, publishers must adopt market standards. Various means of both copyright protectionPublication in the field of copyright has always existed, the rise of digital publishing, the piracy problem has become acute. Now the most prominent feature of piracy, piracy increasing number of providers has been an increasing number of infringing works, pirates of the means constantly refurbished, Internet piracy to geometric figures in the growth and provide new challenges. Statistics show that 1,417 e-books in the domestic original website site only 4.3%, while most sites have not been reproduced in the author or publisher authorization, we can say piracy has become the number one enemy of digital publishing. Xie Choy said: "Copyright protection is a fundamental guarantee for the development of digital publishing. As a content provider, we need to focus on their copyright protection, otherwise there is no cooperation of external authority. Copyright protection is a whole process of technical protection, including author, publication community, readers, reading equipment suppliers, vendors, technology providers, etc. These areas are in need of protection. " How to copyright protection? Xie Guang only think we should make the anti-piracy activists and legal empowerment. Rights on anti-piracy, Xie Guang-cai recommendations can combine social protection, technology protection, administrative protection, judicial protection and other means of protection. Now a variety of ways to protect the effective integration of digital copyright protection has become a trend. However, copyright protection, anti-piracy is designed to promote the dissemination of content and services in the develop ment of digital publishing industry as a whole, do not wait for them to digital publishing anti-piracy, and the sound development of the industry can truly up. For copyright protection, Wang Qin also expressed their own views. Wang Qin that the digital copyright protection is double-edged sword, need to apply traditional copyright protection of different strategies to protect the technology and means of protection. He said that digital publishing is a screen reader, this is a new media, reading the content on the screen once, the pursuit is to maximize the spread. In this new media, the digital copyright work is the use of your right not to be adapted. Digital publishing companies to maximize profits through the dissemination, and the maximization of profit does not depend on the content itself, but by the content to attract customers, third party payment by customers Advertisement, Divided by advertising, traffic
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