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Sunday, June 30, 2013

The network literature has became the play pet - Business

In 2011, the popular novel TV network into hot screen, the naked marriage age ", "at every step heart-pounding (7)", "the emperor was poured out of all make enough and popularity ratings. Will the broadcast and according to "bandits I think save" a novel by the late qianshan mountain snow ", according to Internet writers "flow ripple purple" novel "the temple of enrollment biography," an adaptation of the same name by the grandson couple starred in TV series, etc. Can see, adapted popular network novel has become one of the television series creations now shortcuts.

According to literature industry cooperation of grand incomplete statistics, in January 2011 to September, grand literature is nearly 50 novel emobodied film and television were sold, which has, or is adapted into film works have 30 department. In addition, the domestic main attack romance literature planning organizations "memory lane" revealed that, at present the its also has the nearly 20 films complete copyright sales.

At the same time, the network novel and the movie and TV arts of the combination of the emerging way--the movie, network drama form also comprehensive blossom. The film made the past lonely voices of movie return to really has the interaction and the characteristics of the experience, and everyone can participate in the "grass roots show" age. Its low threshold, broad-spectrum sex and participate in interactive greatly satisfy the pursuit of spiritual freedom today people and interactive experience exchange perceptual appeal.

Huaying driving on ZhaoYu embellish filled CEO, said the film is novel and the movie and TV network of the combination of the new model, is also a kind of market is the mode of potential. A data shows, the movie far beyond the traditional view filmmaker times movie to "the old boy" as an example, the number of vod has more than 25 million, and more than 600 million of the box office the tangshan earthquake "view of only the number more than 1700.

High performance booster network literature

In recent years, the popular network novel copyright price although has been rising, but as for production, still can be classified as "high quality and reasonable price". According to industry insiders revealed that a popularity medium network novel copyright fee is in 200000 yuan to 500000 yuan, is only a popular television dramas a set price. And like the writer of novels such as yan geling adapted for television, copyright fee had 1 million easily. In contrast, the network novel is "price" is quite high.

First of all, the network of the novel copyright price low starting. Investigate its reason, a novel due to the Internet is huge, was adapted for the TV series is still a minority, it has not appeared in short supply situation, so "price" is not obvious. 2 it is network novel is still "won't bear repeating", its authors such as traditional fiction writer's lack of popularity and social status. So, a lot of press, the author hopes that through the television play increase awareness, expansion development channel, emobodied is "half sell half send" or basic give away. This television play and expensive than a royalty fee, really is still to mining gold mines.

Second, network with the popularity of the novel high and mass foundation, to provide the necessary viewing adaptation show guarantee. Original fiction published through the Internet network, accumulated the large number of fans, with "fans effect", and so change broadcast writers, it will naturally attract fans pay tribute. Also because of the large number of keen readers the accumulated a unique advantage, the network novel more and more get the attention of the film and TV making company.

In addition, the network literature as a script for the material database, to provide huge number and drama theme is extensive choice, can satisfy the different needs of different groups. Such as the popular subject matter and the court has been through, is the network literature net friends in big popular attention.

Finally, the network literature because its open performance prediction markets in advance. Recent years, including four classic, classic famous film adaptation, the adaptation of the performance is not satisfactory, instead, network novel writers but change very grab an eye. Network change in professional writers different writers creation of the "work behind the closed doors", the network because the network serial novel how to open the participatory interaction, users and other characteristics, is able to predict the market's reaction. At the same time because never form image works, it also relatively novel to the audience that is out to a great success.

The network literature development to be standardized

Overall, the network literature is in the spontaneous, optional founding process. Network make people can't scruple to express themselves, follow one's inclinations literary creation, also caused the network literature in the original quality level and uneven. It cannot be denied that the original network literary works do have high-quality goods exists, and as the network of creative team continues to expand and improve the quality, the network literature will be a literary development force to be reckoned with. Based on this, for the network literature should be given the coexistence of tolerance and strict evaluation.

With the rapid development of the Internet is consistent, take the network as the platform of network also has a surprising original literature development speed. From the point of the development of network literature long-term, whether the network literature contents and forms, or the creation of the overall environment, original network literature "standardized" undoubtedly is imperative.

First of all, the network writing level to be raised. As the network literature is the product of new period, many creator is not professional and amateur writer. So, for the network literature we should tolerance rational treatment, and encourage more professional writers enthusiastic consciously involved. Second, the creator of the copyright, copyright remains to be protected. The network literature by time, the regional limits and its copyright protection and relatively weak. Third, sophisticated literary guide to be attention. The content of network literature a more casual, express the author of emotional world works, the language is not like traditional literature that was deliberate.

In short, the network literature as a popular new literary form, need each continued cooperation, it toward standardization. We must not use classical literature evaluation standard, with traditional rules to limit, bound, its development. As a new form of literature, the network literature has strong vitality, show infinite broad development prospects. As long as we give it a tolerant development space, and reasonable evaluation environment, the network literature will eventually go orderly system, which shows a riot of network literature of the new world





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