The video site should not focus on a play that the race for more importance should be attached to, and long-term investment and benefit. Make excellent network play produced is to enhance the strength, make web site brand one of the effective ways Recently, a novel based on the television series "the ups and downs of single set of 1 million yuan price will network copyright sold to sohu video shooting, TV has not had earned 30 million yuan. This price is not only a television at home market network copyright new record prices, but also to show the video site intense competition between the tip of the iceberg. For several years, from the initial spell bandwidth than flow, to now, the overseas listing, high prices for domestic video website copyright, all the unconventional, after several shuffling, Numbers from hundreds of suspected to video website, dozens of admittance threshold was pulled over and over again, the integration of the industry has become more and more reaso nable. However, video in the fierce competition in the copyright on also brings a lot of thinking: video website rely on buying TV copyright fanaticism how long it will last? Video website content would "the station a play"? Video website development way in which direction? Copyright expenses "great leap forward" From April 2005 potatoes nets open beta start, after 2006 years of explosion), cruel struggle of existence (2008), the content of the year up to the crisis and policy crisis, 2010 optimal cool and this year the potato net has listed, China's video website in through the six years in stumbled. This 6 years, and no matter video website's own development smooth video web site users or not, the number of people living habits and the effect is huge. According to China Internet network information center (CNNIC) issued by the 28 times China Internet network development statistics report, June 2011, Chinese netizens for 485 million, network video user scale for 301 million , is one of the most use Internet service. In the video site in a wide variety of content, film and television play is always video class user demand, and the content of the largest for advertisers, it also has a huge television play professional commercial value. Therefore, film and television play video website market has been a battleground of nowadays. With the government and the whole industry to intellectual property rights protection, and strengthen the strength of the video site because of the listed self "clean", the whole network video industry overall genuine change also led to the adjustment of the original formats. To share, amateur is the characteristic of YouTube mode in China's edge, each video website gradually began to the original, professional, long video Hulu mode of close. "Video website in the beginning when there is no copyright this problem, are net friend uploading primarily, later with more and more competition, video website will buy copyright as development the necessary way, increase the copyright on purchases input." Sohu nets of a staff said. The industry of the original one result is that television play for copyright to the heady. According to the potatoes and optimal cool in the prospectus of, the two companies cost constitution is similar, mainly for the bandwidth costs, content procurement costs, etc. Bandwidth costs by telecommunications operator control, not much compression space, therefore, become video website content purchasing outcome of a showdown key. To get good quality original video is the need to constantly hit money, copyright cost video website "a bottomless pit". With a few big video site in domestic or overseas listing succession, financing speed, the "not sent money" of a few big video web site in the purchase of copyright on television play style is ambition appears. In 2008, the popular series single set the price is in 5000 yuan or so, and the latent heat of the big is only 10000 yuan pe r set. By the end of 2009, video website cool 6 nets smashing into 300 million yuan funds for the purchase of the original film and television, video content and integration of xichang, has opened a few big bandwidth video website copyright prelude to war, film and television play network copyright the price also is the great leap forward type of growth. From the start, sohu video earlier this year to 30 million yuan bought 98 instalment of the new princess huanzhu, best of 25 million grabbed 33 instalment of the snow ", PPS, little spend 22 million yuan scored 35 instalment of the king's woman ". Introduce according to the personage inside course, earlier this year, popular show each set is 200000 yuan, and the high price after only half a year, 500000 yuan per episode is low, the ups and downs of the one million yuan 1 set records estimates will soon be broken. Behind a storm "cold thinking" Millions yuan to buy a TV, this to the copyright advertising revenue lucrative TV is also a big. In many industry insiders, it seemed, video web site in the film on the copyright is worth observed in crazy. New media communication university of China, dean of the college of ZhaoZiZhong said: "at the moment, most video website is still in a profitable phase, video web site in the copyright on the high investment will no doubt his own funds to further increase the pressure, the pressure of competition will also bigger." The copyright of high input films with the great cost pressure is most video website into a great input, and difficult earnings one of the causes of the circle. In the video site ranked in the top three potatoes nets and best actor released August earnings in the second quarter this year, according to two of the website gross have growth, but is still in the loss of the state. Potato net net losses of $12.04 million in the same period, cash and cash equivalents with only $20.7 million. Optimal cool status is slightly better, a single quarter net $4.35 million deficit still. Erin consulting report says, at the present time 99% of the domestic video sites in the red state. The video announced their earnings enterprise is just a very few home, such as music ShiWang, thunderbolt nets, etc.
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