Beijing time September 3 morning news, Google said Friday, the company announced last December 4 copyright protection actions have progress.
Google has already completed the related tools development, make Google can in copyright complaints received within 24 hours of action. Previously, if the copyright owner found himself in the content without permission of the Google search engine or appears in Google site, such as &to to Google complaint, so can request Google from content.
Google's new tools will simplify the process of notice to submit complaints. Google senior vice President and general counsel Kent walker (Kent Wlaker) said: "we earlier this year when the development of these tools, these tools have been dozens of content partner successfully application, these content partner in all were asked to withdraw the content links 75%. We had these partners response time is less than 24 hours has the goal of time." The next few months, Google will continue to develop to the copyright owner of the tools.
In addition the since January of this year, Google has taken measures to shut down many and relevant keywords content piracy search automatically complete function. Google also strengthened the AdSense monitoring, prevent some network vendor use AdSense release about pirated content advertising.
Walker said: "in April this year, we became the first through the American interactive advertising bureau quality certification project company. Through this project, advertising company needs to take measures, in advertising and advertising efforts in the buyer's control, ensure advertisement brand. In addition, we have the safety of copyright owners association invited to determine their hope is the first assessment of the website, and high priority according to their opinions to take action."
Google has also taken measures, make preview the content of the authorized in search results in a higher position. Google in this respect for Music web site launched the Snippets of sorrow could function. Google's another strategy is through their own website increases the number of legitimate content, for example through YouTube movie rental service, and provided by Google ebook store offers service ebook sales.
Beijing time on 2 September morning news, Google chairman Eric Schmidt (the Eric Schmidt, Google said spent $12.5 billion acquisition MOTOROLA mobile is for products, and not just the patent.
Schmidt said: "we are not only to patent. MOTOROLA team also has some great products."
The deal is designed to help Google expand smartphone market, and the apple iPhone to fight. The deal will bring 17000 patents for Google, in order to protect Android operating system.
Eric schmidt also outgoing CEO's of last week's apple Steve Jobs (Steve Jobs), and their admiration to have served as a apple directors feel "proud". He said: "he is clearly the best performance in 50 years. We all apple CEO from a large number of innovation. I have to benefit is a member of the board of directors of the apple proud."
As Google CEO Eric schmidt also served as director during apple, but because the two companies compete, leading to the upgrade in August 2009 apple directors left office.
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