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Monday, November 26, 2012

Network video copyright is expensive - Business

Since this year, popular television network copyright prices surged from a year ago, the 10000 yuan a set up to 1 million yuan, leap up a set. A year's time, one hundred times, just some frightening the growth.

Last year, the price of the TV network exclusive area per set but 10000 dollars, but in the second half of the price per episode to had gone up to 150000 yuan. And this year's rise is several times every month on average the speed of calculation. Sohu video to buy the new princess huanzhu, music ShiWang buy the temple ", PPS buy "the king's woman", all prices all TV series-more than 20 million yuan.

Music ShiWang deputy chairman, said the LiuHong in 2008 is a set of dollars, exclusive also thousands of yuan, a set of best now to 1 million yuan of above.

Prices, but the thought of a year rise one hundred times as much as the mark-up, is video enterprise didn't expect. LiuHong analysis says, sohu, sina, tencent recently such traditional forces into video field in succession, the best way is to raise the threshold of the content, to copyright successor, let them set high threshold no easy access to.

Copyright costs so expensive, make your own video release becomes the many video website ease the way financial pressure. Such as best actor rolls out of the "old boy" in the Internet is widely spread, potatoes nets launched detective drama "Mr Ray" have a good hits.

China's Internet association network copyright league secretary general wang bin, the advantages of homemade program that is cost control, and too much phenomenon also can avoid. But this should not be a future video industry the mainstream of development. Website main business is operation, should be can do small, suitable for Internet users need little short play, but to TV shows, movies, web site-not have the management ability and management ability, especially do not have talents reserves

Since this year, popular television network copyright prices surged from a year ago, the 10000 yuan a set up to 1 million yuan, leap up a set. A year's time, one hundred times, just some frightening the growth.

Last year, the price of the TV network exclusive area per set but 10000 dollars, but in the second half of the price per episode to had gone up to 150000 yuan. And this year's rise is several times every month on average the speed of calculation. Sohu video to buy the new princess huanzhu, music ShiWang buy the temple ", PPS buy "the king's woman", all prices all TV series-more than 20 million yuan.

Music ShiWang deputy chairman, said the LiuHong in 2008 is a set of dollars, exclusive also thousands of yuan, a set of best now to 1 million yuan of above.

Prices, but the thought of a year rise one hundred times as much as the mark-up, is video enterprise didn't expect. LiuHong analysis says, sohu, sina, tencent recently such traditional forces into video field in succession, the best way is to raise the threshold of the content, to copyright successor, let them set high threshold no easy access to.

Copyright costs so expensive, make your own video release becomes the many video website ease the way financial pressure. Such as best actor rolls out of the "old boy" in the Internet is widely spread, potatoes nets launched detective drama "Mr Ray" have a good hits.

China's Internet association network copyright league secretary general wang bin, the advantages of homemade program that is cost control, and too much phenomenon also can avoid. But this should not be a future video industry the mainstream of development. Website main business is operation, should be can do small, suitable for Internet users need little short play, but to TV shows, movies, web site-not have the management ability and management ability, especially do not have talents reserves





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