Guide language: harvard business school, an associate professor at Ben Edelman (Ben Edelman) published today, the paper said the United States justice department recent surveys, Google to revenue and deliberately provides illegal drug advertising, it influences Google in compliance with laws and regulations and the company's policy credibility.
The following is the article the:
The U.S. justice department last week released a survey results, says Google allow Canada manufacturing company online sales of prescription drugs is illegal. Google controlled drugs to move into the United States market. As part of the settlement agreement, Google agreed to pay 500 million dollar to American government penalties.
For their illegal activities, and Google confessed. This suggests that Google not only neglect your "policy", and in the lucrative cases, Google would "help a tyrant to do evil".
Google in the illegal advertisements in the role
The media did not exposure detailed the settlement agreement content, but it is worth us to dig deep, because this can manifest the Google "vice" severity. As not to Sue Google admits the premise of the agreement, inappropriate behavior, know oneself is provided illegal advertisement.
1. Google admitted that, in early 2003 will know that Canada pharmaceutical company through illegal advertising, but on how Google still for the pharmaceutical companies provide customer support, such as helping them to provide advertising, advertising and website. Optimization
2. Google's policy is to American consumers, that need to get permission. Drug ads But these pharmaceutical company found, they can easily adjusted target location (geo-targeting) and so to the American consumer drug, do not need to promote permission. And Google admits, they know that pharmaceutical companies take strategy, but did not modify system to prevent this kind of behavior.
3. Google admitted to pharmaceutical company, through advertising text in some terms to avoid the use of the behavior of the license to escape his hand, but take the indulgence until the United States justice department attitude, began to investigate the matter.
And Google had contradictory statements
Google had earlier said they are illegal innocent victims of online advertising. In 2006, when he was found cheating advertising, Google said "after we have realized that these cheating advertising, and already revoked." Last year, Google has in the blog said: "we have been working to prevent cheating AD, this is a" cat and mouse "of the process. From Google advertisers intentionally policy."
I always doubt Google "innocent", because Google theory have enough motivation to allow these deceit and illegal advertisement: the more advertising, Google's revenue is more. Second, deceit and illegal advertising exists generally, I with a few hours of time a dozen is found. With Google's strength, not may not be able to recognize these illegal advertisement. And the United States justice department investigation result is: the existence of these illegal advertising is not just advertisers to hard work, Google also deliberately allow their existence, and even provide special support.
Problem is not limited to deceive advertising
Google have a blow to the illegal is not limited in the illegal and cheating on advertising, including many other aspects. And Google in these aspects of the clampdown also let we suspect.
For example, in the advertisement promotion service whether infringement of copyright, Google how Policy Center (Center), how Policy says without the consent of the copyright holder promotion of copyright content advertising will be stopped. And Google in this respect what the DuoDa kung fu?
The Wall Street journal reported in 2007, Google support some website copyright infringement behavior, such as EasyDownloadCenter.com and TheDownloadCenter.com. Google for these web sites allocated customer representative, and help them to optimize how advertising. In addition, Google also for these web site provides credit ceiling, and general how advertisers need to advance. Browse the web site each Internet users can realize the sites in the spread of infringement, and Google in order to keep the content of these advertisers is turning a blind eye.
Google had the change in the policy of the trademark use advertising. Modify the principle is: Google revenue than the client interests. Google commitment, advertising will take "easy to identify" way of displaying, avoid the user confusion-even if it will reduce the Google revenues. Indeed, begin from 2004, Google has been urging appear in search advertising to get the trademark must be approved by the trademark holders. But in 2009, Google found a new opportunity. This a chance at least $100 million a year to increase revenue, for this Google changed the trademark policies. It is important to emphasize that Google is modifying the trademark policies, have passed before the survey found that the adjustment will lead to high trademark confusion, mixing efficiency can be as high as 94%.
In addition, in order to maintain and expand "dock" Domain name (Domain parking) business, Google indulgence some illegal behavior. Domain name dock is to point to register in advance a batch of domain name for later use, the use of the typical way is to give a PPC advertising. The business includes thousands of deliberately "spelling error" typosquatting), Google (domain name says has been trying to stop the illegal web site on the advertising. But in fact, Google only to the proprietor of the mark of complaints to take action. Google has been indulgence deliberately "spelling error" behavior, is expected to bring each Google about $497 million in revenue.
In violation of copyright content from YouTube, Google has also taken a double standard. In 2007, Google has deployed a filtering system to identify a YouTube video. The system can delete all the infringement on YouTube content. But Google and its authorized only to sign agreement, allow Google to use the content of the copyright owners to provide filtration system, and the general the copyright owner cannot use the system.
In addition, Google users privacy protection in also have ascension space. For example, Google street camera car collection Wi Fi user information, Google-and also admit that this is a "mistake". When the user to disable the Google toolbar after, but continue to track users browse record, and Google will call it a "loophole". Google is always said he collected a large amount of data is unintentional, but the fact that the statement is suspect.
Google the future what to do
The U.S. justice department's latest survey results destroyed Google in compliance with regulations and the company's policy credibility. Before this, Google says it is difficult to find in cheating advertising, for trademark infringement of copyright infringement of the domain name or content. We can think of: why so hard to find? And now we know, this difficult doesn't exist, Google even support such behavior.
In fact, Google provide illegal advertisement service is not limited in the medical market, other also include promotion copyright infringement, malicious software and identity theft, etc. These ACTS are against the law, also do not accord with Google's advertising policies. But the policies in itself was not enough, Google will increase in the future the illegal behavior clampdown? Or will to revenue and continue to indulge their? In all over the world to see.
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